In a world saturated with ads and promotions, it’s become crucial for businesses to connect with their audience on a deeper level. That’s where mission-based marketing comes in! So, grab a cup of your favorite beverage and let’s explore how this powerful approach can transform your marketing strategy. What is…

Memorial Day is a significant occasion when we pay tribute to the brave men and women who have sacrificed their lives while serving in the armed forces. As a business or individual on social media, it’s important to commemorate this day respectfully and responsibly. Creating engaging and thoughtful social media…

In today’s fast-paced digital world, email remains a powerful tool for communication and marketing. However, with inboxes flooded with messages, it’s crucial to create visually appealing and well-designed emails that capture the attention of recipients. …

Email marketing continues to be one of the most effective strategies for engaging with your audience, driving conversions, and nurturing customer relationships. However, one-size-fits-all email campaigns are a thing of the past. To truly maximize the impact of your email marketing efforts, segmentation is the key. …

Table of contents Introduction Building an email list Creating effective emails Automation and personalization Avoiding common mistakes Growing your email list Conclusion Introduction Let’s face it — everyone’s email inboxes are overflowing. But before you label email marketing as yet another form of spam, hear us out. Email marketing has become a crucial aspect…

Yes, the world is quite different than it was just a few months ago. The nonprofit industry has had a dramatic shift in not only how fulfill our missions, but also in our teams’ daily work style. There is a proliferation of webinars and articles touting how to communicate in…

The key findings summary of the special COVID-19 edition of the Culture Track report has been released and it contains some very telling data. In the ensuing industry conversation, I can’t help but notice the focus tends to be on certain stats — most of which happen to *not* be…

Everyone knows the Enterprise crew is the best of the best. Captain Picard is the most highly-regarded officer in Starfleet. However, when they encounter the Tamarians, no one — not even Jean-Luc Picard — can understand what they are saying. …

mind·ful·ness /ˈmīn(d)f(ə)lnəs/ noun the quality or state of being conscious or aware of something. non·​at·​tach·​ment / ˌnän-ə-ˈtach-mənt / adjective a state in which a person overcomes their attachment to desire for things, people, or concepts of the world and thus attains a heightened perspective. The title of this post has…