Why are we so afraid of hard work?

The key findings summary of the special COVID-19 edition of the Culture Track report has been released and it contains some very telling data.

In the ensuing industry conversation, I can’t help but notice the focus tends to be on certain stats — most of which happen to *not* be the hard stuff.

Yes, it is good to know what people are doing during lockdown and how we can offer programs that fit into those interests. Yes, it is good to know why people engage in cultural offerings in the first place (although this isn’t new data). Yes, it is good to…