It isn’t that people don’t want the art, it’s how we make people feel when we talk about it

Perhaps the biggest thing I harp about in the arts industry is barriers to engagement. I have written numerous posts about it and I even do a conference session literally titled “Removing Barriers Though Authentic Communication”.

We, as arts organizations, are masters at creating barriers to engagement with our offerings. Sometimes those have to do with prices but more so, they have to do with how we talk about what we do. More precisely, how we make people feel when we talk…