How To Segment Using Tags In MailChimp

Fine, I’ll say it.

If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails to all the specific groups of people you need.

Ok, stay with me here.

Within this main list, you need to have a way to identify who is who, right? The easiest way to do this is by using tags.

Tags were rolled out a few months ago and make life so much easier in terms of identifying who is a member, a ticket buyer, a ticket buyer for Madama Butterfly specifically, a donor to last year’s annual appeal, etc.

When you are uploading a list from your ticketing CRM (for example) into MailChimp, go through the list upload process as usual. When you get to the last screen, you will be prompted to select a tag. If you are adding a new tag, simply click on the +, type in the name of the tag, and choose Create Tag.

Also, notice that the Update Existing Contacts box is checked. Any time you upload a new list to MailChimp, you want to have that selected so that any new…