Everything is different. Some things are the same.

Yes, the world is quite different than it was just a few months ago. The nonprofit industry has had a dramatic shift in not only how fulfill our missions, but also in our teams’ daily work style.

There is a proliferation of webinars and articles touting how to communicate in these “unprecedented times”. It is as if nonprofit admins are looking for a trick or hack that will magically improve their marketing and fundraising efforts. If anything, this situation has exposed how broken our marketing and fundraising strategies really are. In an…