Yes, the world is quite different than it was just a few months ago. The nonprofit industry has had a dramatic shift in not only how fulfill our missions, but also in our teams’ daily work style.
There is a proliferation of webinars and articles touting how to communicate in these “unprecedented times”. It is as if nonprofit admins are looking for a trick or hack that will magically improve their marketing and fundraising efforts. If anything, this situation has exposed how broken our marketing and fundraising strategies really are. …
The key findings summary of the special COVID-19 edition of the Culture Track report has been released and it contains some very telling data.
In the ensuing industry conversation, I can’t help but notice the focus tends to be on certain stats — most of which happen to *not* be the hard stuff.
Yes, it is good to know what people are doing during lockdown and how we can offer programs that fit into those interests. Yes, it is good to know why people engage in cultural offerings in the first place (although this isn’t new data). …
Everyone knows the Enterprise crew is the best of the best. Captain Picard is the most highly-regarded officer in Starfleet.
However, when they encounter the Tamarians, no one — not even Jean-Luc Picard — can understand what they are saying. They speak in a way that uses words the Universal Translator can understand, but the sentences don’t make sense.
If you’re not a Star Trek nerd like I am and you didn’t understand a word of what I just said, I’ve made my point once again.
Ok, so how does this relate to the arts?
We often are afraid of…
/ ˌnän-ə-ˈtach-mənt /
The title of this post has been sitting in my drafts for at least 6 months — well before COVID-19 hit. Every time I’ve written a new post, I’ve seen it and thought about how I should finally write something, but other things always were more important. …
Our doors have been closed for weeks now but we have soldiered on (any fan of the aforementioned Streisand reference will see what I did there) and found new ways to engage our patrons.
We have done things we were hesitant to do before such as offering live streams of performances, creating immersive virtual tours, and transforming education programs into completely virtual experiences. Let’s be honest — in the past, we were afraid that these things would cannibalize our in-person audiences and, believe me, I viscerally understand that hesitance.
Online education programs make it easy for…
New survey data shows that 54% of employees want to work mostly remote and 75% want the option to work remote at least part of the time.
This coupled with the fact that we’re all settled into our new remote work routine, I can’t help but wonder about all of those large offices many nonprofit organizations maintain.
Do we really need it?
Sure, if you own your building and/or you are an arts organization and you have on-site production/rehearsal/gallery/exhibit facilities, it makes sense to keep it. But what about those organizations who simply rent space for offices only? Do we…
Perhaps the biggest thing I harp about in the arts industry is barriers to engagement. I have written numerous posts about it and I even do a conference session literally titled “Removing Barriers Though Authentic Communication”.
We, as arts organizations, are masters at creating barriers to engagement with our offerings. Sometimes those have to do with prices but more so, they have to do with how we talk about what we do. More precisely, how we make people feel when we talk about what we do.
When you talk to someone in a way that makes them feel stupid, they’re…
Nonprofit administrators are some of the most passionate workers out there. We have to be because we get paid less and work more hours than most others. We are doing the work because we care deeply about the cause.
The nonprofit admin hiring scene is often described as “musical chairs” because people tend to leave a job to go to another similar job at a different organization because the previous person in that job left to go to another similar job at a different organization.
Most don’t leave the industry, we just jump from organization to organization in search of…
The experience at an arts + culture event is so much more than what happens on the stage or in the gallery.
In fact, the things people experience outside of the actual art, can be more impactful than the art itself. As arts administrators, we are Experience Creators. We invite people along a journey that starts with their very first interaction with our organization and goes through until they get back home after the show.
Take a look at photos from Disney’s #afterdisney campaign:
That’s a bold headline, I know. It’s a little bit clickbait but rooted in truth.
I’m going to be brutally honest in this post because someone has to be. Arts organizations are at a disadvantage when it comes to online purchase experience.
We live in a time when you decide you want an Instant Pot, go online and find the one you want in about 2 minutes, and 2 clicks later it is on the way to your door. We are used to an easy checkout process when we purchase something online.
Our industry’s ticketing CRMs do not offer the…